The good old days…
Chesterfield looks solid af
So many brands out there. I barely remember the cig TV ads, as I was 13 when they went off the air. But I do remember being inundated in magazines with more cig ads once they lost the TV revenue.
BUT…then showing a rather long ad for The Partridge Family, and then Dyan Cannon for the Heart Association’s “Take a Walk” campaign - those I remember. I thought it rather ironic to have the Heart Association ad tagged on the end of the Last Cigarette Ads on TV video!
Agreed! I’m going to have to check out some dates. I guess I would have been about 13 and maybe buying Newport “loosies” for 5 cents. My dad smoked “Kent”.
Some of the ads are familiar and some not, but I sure remember Virginia Slims “You’ve got your own cigarette now baby! You’ve come a long long waaay”!
Interesting that that was not the version in the clip. And how about “Silva Thins”? Nice looking package.
Just a silly little millimeter longer 101.
This ad was to one up Benson & Hedges 100s which i used to smoke. Their ads (B&H) were about the disadvantages of the longer cigarette. I have a scar on my right eyebrow from trying to climb into my Jaguar XKE with a lit cigarette in my mouth.
I’ve never smoked but remember the jingle well and the Marlboro commercials.
The saga continues…he has both vehicles under guard. I should rename him Sentinel.
To walk my post in a military manner, keeping always on the alert and observing everything that takes place within sight or hearing.
Follow up on our water discussions…
Occasionally I hear the question: If you could move through time to meet anyone, who would it be?
For as long as I can remember my answer has never change and don’t foresee it doing so: Dr Martin Luther King Jr.
While his beloved I Have A Dream is likely his most remembered sermon without hesitation my favorite however is A Tough Mind And A Tender Heart.
Nothing I have read has had a more profound impact on my life than those words. If I Have A Dream is the destination then the roadmap is through A Tough Mind And A Tender Heart.
A Tough Mind And A Tender Heart
-Dr Martin Luther King Jr
A French philosopher said, “No man is strong unless he bears within his character antitheses strongly marked.” The strong man holds in a living blend strongly marked opposites. Not ordinarily do men achieve this balance of opposites. The idealists are not usually realistic, and the realists are not usually idealistic. The militant are not generally known to be passive, nor the passive to be militant. Seldom are the humble self-assertive, or the self-assertive humble. But life at its best is a creative synthesis of opposites in fruitful harmony. The philosopher Hegel said that truth is found neither in the thesis nor the antithesis, but in an emergent synthesis that reconciles the two.
Jesus recognized the need for blending opposites. He knew that his disciples would face a difficult and hostile world, where they would confront the recalcitrance of political officials and the intransigence of the protectors of the old order. He knew that they would meet cold and arrogant men whose hearts had been hardened by the long winter of traditionalism. So he said to them, “Behold, I send you forth as sheep in the mist of wolves.” And he gave them a formula for action, “Be ye therefore wise as serpents, and harmless as doves.” It is pretty difficult to imagine a single person having, simultaneously, the characteristics of the serpent and the dove, but this is what Jesus expects. We must combine the toughness of the serpent and the softness of the dove, a tough mind and a tender heart.
Let us consider, first, the need for a tough mind, characterized by incisive thinking, realistic appraisal, and decisive judgment. The tough mind is sharp and penetrating, breaking through the crust of legends and myths and sifting the true from the false. The tough-minded individual is astute and discerning. He has a strong, austere quality that makes for firmness of purpose and solidness of commitment.
Who doubts that this toughness of mind is one of man’s greatest needs? Rarely do we find men who willingly engage in hard, solid thinking. There is an almost universal quest for easy answers and half-baked solutions. Nothing pains some people more than having to think.
This prevalent tendency toward soft mindedness is found in man’s unbelievable gullibility. Take our attitude toward advertisement. We are so easily led to purchase a product because a television or radio advertisement pronounces it better than any other. Advertisers have long since learned that most people are soft minded, and they capitalize on this susceptibility with skillful and effective slogans.
This undue gullibility is also seen in the tendency of many readers to accept the printed word of the press as final truth. Few people realize that even our authentic channels of information – the press, the platform, and in many instances the pulpit – do not give us objective and unbiased truth. Few people have the toughness of mind to judge critically and to discern the true from the false, the fact from the fiction. Our minds are constantly being invaded by legions of half-truths, prejudices, and false facts. One of the great needs of mankind is to be lifted above the morass of false propaganda.
Soft-minded individuals are prone to embrace all kinds of superstitions. Their minds are constantly invaded by irrational fears, which range from fear of Friday the thirteenth to fear of a black cat crossing one’s path. As the elevator made its upward climb in one of the large hotels of New York City, I noticed for the first time that there was no thirteenth floor – floor fourteen followed floor twelve. On inquiring from the elevator operator the reason for this omission, he said, “This practice is followed by most large hotels because of the fear of numerous people to stay on a thirteenth floor.” Then he added, “The real foolishness of the fear is to be found in the fact that the fourteenth floor is actually the thirteenth.” Such fears leave the soft mind haggard by day and haunted by night.
The soft-minded man always fears change. He feels security in the status quo, and he has an almost morbid fear of the new. For him, the greatest pain is the pain of a new idea. An elderly segregationist in the South is reported to have said, “I have come to see now that desegregation is inevitable. But I pray God that it will not take place until after I die.” The soft-minded person always wants to freeze the moment and hold life in the gripping yoke of sameness.
Soft mindedness often invades religion. This is why religion has sometimes rejected new truth with a dogmatic passion. Through edicts and bulls, inquisitions and excommunications, the church has attempted to prorogue truth and place an impenetrable stone wall in the path of the truth-seeker. The historical-philological criticism of the Bible is considered by the soft minded as blasphemous, and reason is often looked upon as the exercise of a corrupt faculty. Soft-minded persons have revised the Beatitudes to read, “Blessed are the pure in ignorance: for they shall see God.”
This has also led to a widespread belief that there is a conflict between science and religion. But this is not true. There may be a conflict between soft-minded religionists and tough-minded scientists, but not between science and religion. Their respective worlds are different and their methods are dissimilar. Science investigates; religion interprets. Science gives man knowledge that is power; religion gives man wisdom that is control. Science deals mainly with facts; religion deals mainly with values. The two are not rivals. They are complementary. Science keeps religion from sinking into the valley of crippling irrationalism and paralyzing obscurantism. Religion prevents science from falling into the marsh of obsolete materialism and moral nihilism.
We do not need to look far to detect the dangers of soft mindedness. Dictators, capitalizing on soft mindedness, have led men to acts of barbarity and terror that are unthinkable in civilized society. Adolf Hitler realized that soft mindedness was so prevalent among his followers that he said, “I use emotion for the many and reserve reason for the few.” In Mein Kampf he asserted:
By means of shrewd lies, unremittingly repeated, it is possible to make people believe that Heaven is hell – and hell, Heaven. The greater the lie, the more readily will it be believed.
Soft mindedness is one of the basic causes of race prejudice. The tough-minded person always examines the facts before he reaches conclusions; in short, he postjudges. The tender-minded person reaches a conclusion before he has examined the first fact; in short, he prejudges and is prejudiced. Race prejudice is based on groundless fears, suspicions, and misunderstandings. There are those who are sufficiently soft minded to believe in the superiority of the white race and the inferiority of the Negro race in spite of the tough-minded research of anthropologists who reveal the falsity of such a notion. There are soft-minded persons who argue that racial segregation should be perpetuated because Negroes lag behind in academic, health, and moral standards. They are not tough minded enough to realize that lagging standards are the result of segregation and discrimination. They do not recognize that it is rationally unsound and sociologically untenable to use the traffic effects of segregation as an argument for its continuation. Too many politicians in the South recognize this disease of soft mindedness that engulfs their constituency. With insidious zeal, they make inflammatory statements and disseminate distortions and half-truths that arouse abnormal fears and morbid antipathies within the minds of uneducated and underprivileged whites, leaving them so confused that they are led to acts of meanness and violence that no normal person commits.
There is little hope for us until we become tough minded enough to break loose from the shackles of prejudice, half-truths, and downright ignorance. The shape of the world today does not permit us the luxury of soft mindedness. A nation or a civilization that continues to produce soft-minded men purchases its own spiritual death on an installment plan.
But we must not stop with the cultivation of a tough mind. The gospel also demands a tender heart. Tough mindedness without tenderheartedness is cold and detached, leaving one’s life in a perpetual winter devoid of the warmth of spring and the gentle heat of summer. What is more tragic than to see a person who has risen to the disciplined heights of tough mindedness but has at the same time sunk to the passionless depths of hardheartedness?
The hardhearted person never truly loves. He engages in a crass utilitarianism that values other people mainly according to their usefulness to him. He never experiences the beauty of friendship, because he is too cold to feel affection for another and is too self-centered to share another’s joy and sorrow. He is an isolated island. No outpouring of love links him with the mainland of humanity.
The hardhearted person lacks the capacity for genuine compassion. He is unmoved by the pains and afflictions of his brothers. He passes unfortunate men every day, but he never really sees them. He gives dollars to a worthwhile charity, but he gives not of his spirit.
The hardhearted individual never sees people as people, but rather as mere objects or as impersonal cogs in an ever-turning wheel. In the vast wheel of industry, he sees men as hands. In the massive wheel of big city life, he sees men as digits in a multitude. In the deadly wheel of army life, he sees men as numbers in a regiment. He depersonalizes life.
Jesus frequently illustrated the characteristics of the hardhearted. The rich fool was condemned not because he was not tough minded, but rather because he was not tenderhearted. Life for him was a mirror in which he saw only himself, and not a window through which he saw other selves. Dives went to hell not because he was wealthy, but because he was not tenderhearted enough to see Lazarus and because he made no attempt to bridge the gulf between himself and his brother.
Jesus reminds us that the good life combines the toughness of the serpent and the tenderness of the dove. To have serpentlike qualities devoid of dovelike qualities is to be passionless, mean, and selfish. To have dovelike without serpentlike qualities is to be sentimental, anemic, and aimless. We must combine strongly marked antitheses.
We as Negroes must bring together tough mindedness and tenderheartedness, if we are to move creatively toward the goal of freedom and justice. Soft-minded individual among us feel that the only way to deal with oppression is by adjusting to it. They acquiesce and resign themselves to segregation. They prefer to remain oppressed. When Moses led the children of Israel from the slavery of Egypt to the freedom of the Promised Land, he discovered that slaves do not always welcome their deliverers. They would rather bear those ills they have, as Shakespeare pointed out, than flee to others that they know not of. They prefer the “fleshpots of Egypt” to the ordeals of emancipation. But this is not the way out. Soft-minded acquiescence is cowardly. My friends, we cannot win the respect of the white people of the South or elsewhere if we are willing to trade the future of our children for our personal safety and comfort. Moreover, we must learn that passively to accept an unjust system is to cooperate with that system, and thereby to become a participant in its evil.
And there are hardhearted and bitter individuals among us who would combat the opponent with physical violence and corroding hatred. Violence brings only temporary victories; violence, by creating many more social problems than it solves, never brings permanent peace. I am convinced that if we succumb to the temptation to use violence in our struggle for freedom, unborn generations will be the recipients of a long and desolate night of bitterness, and our chief legacy to them will be a never-ending reign of chaos. A Voice, echoing through the corridors of time, says to every intemperate Peter, “Put up thy sword.” History is cluttered with the wreckage of nations that failed to follow Christ’s command.
A third way is open to our quest for freedom, namely nonviolent resistance, which combines tough mindedness and tenderheartedness and avoids the complacency and do-nothingness of the soft minded and the violence and bitterness of the hardhearted. My belief is that this method must guide our action in the present crisis in race relations. Through nonviolent resistance we shall be able to oppose the unjust system and at the same time love the perpetrators of the system. We must work passionately and unrelentingly for full stature as citizens, but may it never be said, my friends, that to gain it we used the inferior methods of falsehood, malice, hate, and violence.
I would not conclude without applying the meaning of the text to the nature of God. The greatness of our God lies in the fact that he is both tough minded and tenderhearted. He has qualities both of austerity and of gentleness. The Bible, always clear in stressing both attributes of God, expresses his tough mindedness in his justice and wrath and his tenderheartedness in his love and grace. God has two outstretched arms. One is strong enough to surround us with justice, and one is gentle enough to embrace us with grace. On the one hand, God is a God of justice who punished Israel for her wayward deeds, and on the other hand, he is a forgiving father whose heart was filled with unutterable joy when the prodigal son returned home.
I am thankful that we worship a God who is both tough minded and tenderhearted. If God were only tough minded, he would be a cold, passionless despot sitting in some far-off Heaven “contemplating all,” as Tennyson puts it in “The Palace of Art.” He would be Aristotle’s “unmoved mover,” self-knowing but not other-loving. But if God were only tenderhearted, he would be too soft and sentimental to function when things go wrong and incapable of controlling what he has made. He would be like H. G. Well’s loveable God in God, the Invisible King, who is strongly desirous of making a good world but finds himself helpless before the surging powers of evil. God is neither hardhearted nor soft minded. He is tough minded enough to transcend the world; he is tenderhearted enough to live in it. He does not leave us alone in our agonies and struggles. He seeks us in dark places and suffers with us and for us in our tragic prodigality.
At times we need to know that the Lord is a God of justice. When slumbering giants of injustice emerge in the Earth, we need to know that there is a God of power who can cut them down like the grass and leave them withering like the Greek herb. When our most tireless efforts fail to stop the surging sweep of oppression, we need to know that in this universe is a God whose matchless strength is a fit contrast to the sordid weakness of man. But there are also times when we need to know that God possesses love and mercy. When we are staggered by the chilly winds of adversity and battered by the raging storms of disappointment and when through our folly and sin we stray into some destructive far country and are frustrated because of a strange feeling of homesickness, we need to know that there is Someone who loves us, cares for us, understands us, and will give us another chance. When days grow dark and nights grow dreary, we can be thankful that our God combines in his nature a creative synthesis of love and justice that will lead us through life’s dark valleys and into sunlit pathways of hope and fulfillment.