Shake Shack, the cookbook coming in May...

Shake Shack, the Danny Meyer inspired burger chain that is expanding all over the map, plans to publish a cookbook of recipes and stories this spring. Are you lining up?

In concept this one is not for me. I’m not interested in recipes for their food and the stories about creating a concept and/or chain have been done.

Wonder what they think the hook is for this …

Do I need a cookbook to make burgers?
I’d be more inclined to want a White Castle cookbook.


Really? Probably good stories, but that is the MOST minimalist burger there is.

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Advanced orders are being taken for the new Shake Shack Cookbook hitting bookshelves this week. I believe the cover price is starting at $18 per copy. You may be able to do better on Amazon…

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Bessarabsky Market, Kyiv. Ukraine
Credit: Juan Antonio Segal, Flickr