Dr Oetker seem to be specialists in making quite a decent success out of quick/instant/easy foods that I personally expect will be failures in that category.
(I remember getting their frozen pizza once, and while of course it was still frozen pizza, it was definitely not the disaster I expect from a frozen pizza - it was really pretty good when taken on its own terms. Anybody who can make a pretty decent frozen pizza - and a pretty good carrot cake in a box - has done their homework.)