I just read an interesting statistic about the percentage of brown vs white eggs sold - and it is apparently very regional with the most brown eggs being sold in New England. I think this caught my attention because I had this “feeling” that I was seeing more brown eggs on the shelves - and I recently moved to Boston . . . .so I’m curious -
Where are you from? Which color shell do you buy? Do you sense that you see more of one color or another at your grocery store?
It’s not that I don’t believe the article (industry stats are what’s happening) - but I’m curious if 'foodies" tend to one or another on top of the regional stats.
Different regions feel differently about brown vs. white eggs. Just ask New England.
“There’s a regional preference for shell color,” Jones explained. “People have all kinds of hangups about food, and the egg industry is very cognizant of it and they ensure that whatever the needs are in that region, it’s what you’re seeing in your egg case.”
The proof is in the numbers. Nielsen tracks U.S. egg sales in nine regions. All heavily favor white-shelled eggs, except one: New England (Maine, Vermont, New Hampshire, Rhode Island, Connecticut and Massachusetts).
In New England, 51.1 percent of the eggs sold in December 2017 were brown eggs.
The region with the next-highest ratio of brown-to-white egg sales was the Middle Atlantic (New York, Pennsylvania, New Jersey), where 11.2 percent of the eggs sold were brown. The percentage declines in other regions.
What makes brown eggs so popular among New Englanders?
“It could be in part because they may have more red hens in New England,” Dresner guessed. “So it could simply be that locally those eggs are more accessible.”