It does seem odd to replicate the taste and mouth feel of something you have decided to avoid. For example, I–an omnivore–eat Morningstar soy sausage patties because they taste good and have less grease than pork sausage, not because they look similar. Given the amount of salt, as you note, in burger replacements it would seem that mushroom, bean, or tofu patties are a more reasonable dietary element than a “Beyond Burger” or “Impossible Burger.”
I eat fast food rarely, perhaps once a year driven more by nostalgia than anything else, and wouldn’t miss it if it disappeared. Accordingly I’m not the demographic fast food is targeting. Clearly a lot of talented food scientists and marketing people think there is a demographic to target. grin
Funny, but I have pondered the same thing over the years. Why would a group whom many of which vehemently detest the carnivore lifestyle want to eat something so similar to what they detest? Just seems odd to me that the “science” wouldn’t be spent instead of replicating an actual burger, down to it’s “bleeding”, to just coming up with something delicious and completely new, without any red meat connotations.
There’'s a lawsuit currently between the cattle / beef industry regarding the naming, and I sort of agree. How or why should the Beyond / Impossible people call it a “burger” or use “meat” in their advertising.
Not everyone who chooses a non-beef burger hates the taste of beef, or seeks a healthier alternative to beef. Some people have simply decided to avoid supporting the beef industry.
8 Likes
ChristinaM
(Hungry in Asheville, NC (still plenty to offer tourists post Hurricane))
660
Lol
ChristinaM
(Hungry in Asheville, NC (still plenty to offer tourists post Hurricane))
661
I sincerely appreciated this!
Best line: “The sandwich was delicious for what it was: a cheap product where the true cost is carried by marginalized people and animals besides the consumer”
Which HO wrote it?
ChristinaM
(Hungry in Asheville, NC (still plenty to offer tourists post Hurricane))
662
I agree, I think the Beyond and Impossible burgers, and most vegetarian products that aim to simulate meat (Chick’n, Morningstar Farms, etc.), are marketed towards people avoiding meat for political/ethical/environmental reasons, not those who don’t like the taste/texture of meat. If you’re grossed out by meat, they’re certainly nothing appealing there.
While I don’t disagree with her take, the article is a bit elitist. The Popeye’s chicken sandwich is $3.99. The list of alternate places she cites to get a fried chicken sandwich are 2-3 times the price, which is simply not affordable for many people.
I feel like I’ve typed the same response to the same question about a million times, and for much longer than BeyondImpossible burgers have been around. I don’t want to accuse anyone of being willfully disingenuous, but sheesh, what else could account for so much slack-jawed confusion about the popularity of meat substitutes that actually seem like substitutes for meat? Pretty sure I’m not the only one who’s noticed that the Amazon rainforest is on fire.
5 Likes
ChristinaM
(Hungry in Asheville, NC (still plenty to offer tourists post Hurricane))
667
We’re doing our best to cut beef out for that very reason*. If I weren’t such a variety and protein-whore, I’d be vegan or vegetarian by now. There’s def some cognitive dissonance being tolerated.
*ETA: I just realized I had beef pho for lunch yesterday. Fail. Old habits die hard!
I decided to try Habit Burger today. I’m sorry to report that it was terrible. There wasn’t much flavor, the bun was dry and much too thick, and the fries were stale. This was in Albany, CA.
ChristinaM
(Hungry in Asheville, NC (still plenty to offer tourists post Hurricane))
671
Sorry I edited that after the fact because the wording was so awkward. Hopefully my point comes across