I used to work with a guy I accused of buying apostrophes by the boatload. If there was any doubt in Roger’s mind whether an “s” needed an apostrophe, he’d throw one in. It was murder trying to proofread his work! The content of hi’s writing wa’s otherwi’se pretty good and he wa’s a nice guy over all, but all tho’se apo’strophe’s made hi’s writing damn near unreadable!
my book group is reading “the language of food.” the author, dan jurafsky, is a linguist and overall, the book is pretty dense. but, the first chapter, “how to read a menu” explains a lot.