Anecdotal observation aligns with the article.
This summarized it perfectly:
“I don’t think vegans have ruined everything for vegetarians. It’s down to lazy restaurateurs, I guess – doing one option to cover both,”
They could easily cater to both groups - by making the cheese, for example, optional. But that requires an extra step of thinking in designing the dish. Not in preparing - omnivores certainly tailor their dishes too, and restaurants have no trouble accommodating that.
I do think it’s much easier for vegetarians/vegans to find AN option today vs 5, 10, 20y ago. I remember my (vegetarian) mom at a fancy French restaurant with zero menu options - “please ask the chef to make me a plate, I’m sure it will be delicious.” And it was - it might have been the tastiest plate on the table.
Whixh brings me to something I haven’t seen mentioned yet: Vegetarianism is central to some cultures and religions. Calling it a “fad” is a western / US-Eurocentric viewpoint.
By adding explicit options to menus, restaurants are finally being inclusive of customers of those religions and cultures. And even if that inclusion is by way of a questionable path (celebrity diet endorsement, appropriation, whatever) - it does result in more inclusion, which is good at the end of the day.
Aside from that: I’m an omnivore - but I enjoy vegetarian / vegan apps and sides and order them myself. At italian restaurants, the vegetarian pasta is frequently more interesting to me because it incorporates seasonal ingredients that I enjoy more and is more creatively designed than - for example - yet another meat sauce.
Even in an omnivore household growing up, the bulk of our meals were vegetarian, for the same reasons that some today are reducing cumulative meat/fish consumption. I don’t mean 8/10 meals were vegetarian - but in a given meal, 80% of the plate could be vegetarian.
Re factory farming, since it’s been mentioned (and not to take this into a flaming tangent) - there’s a reason chicken can be found for 99c/lb - more expensive than many vegetables. Cost is always a consideration for consumption, as is the feeling of “abundance” when formerly dear ingredients become cheap.
Likening animal factory farming - a predominantly US problem - to plant factory farming is a false equivalence, and a lobbyist argument. Also why bbq documentaries are popular but factory farming documentaries are really not (and the latter usually incur significant personal risk to make). Another false equivalence is feeding the planet. And all these remind me of the older discussions bashing impossible / beyond burgers while extolling beef and bacon elsewhere.
There’s plenty of good information out there (not paid for somewhere in the background by US meat lobbies) without rehashing it here in soundbite form.