I do most of the shopping and I pride myself on being discriminating, very careful to achieve the best outcome from all purchasing decisions, and accomplish the goals on the most advantageous terms. My dear wife has another way to describe it, which is I’m cheap.
The unfair things we husbands must endure!
OK I’m cheap. In practice that means I buy a lot of store brands. In most cases that works well. For example, my regular store has name brand milk from the same dairy which also does their store brands, and even has two levels of store brands including for milk (you can check that because all fresh dairy products must stamp the plant where it was produced on the container). Needless to say, given that there is no difference among the three options, I buy the lower level store brand and leave it to others to supply the store and the dairy with their excess profits.
In general, I find that store brands are equal to name brands for most things, and sometimes even better. So unless it’s some especially high end version of something that I want, I buy the store brand if there is one, except when the national brand is on deep sale and is actually cheaper, which happens.
However, there are a few items which, although I’ve tried, I’ve never found a store brand as good as the national brand. Oddly, those are mostly snack items, including Cheez-Its, Ritz crackers, Doritos (which I try to avoid these days anyway) and a few others.
Are you a mostly store brand buyer but still loyal to certain name brands anyway even though a store brand is available? What things?