A funny thing happened on my trip to Aruba this year. (I just returned yesterday). Aruba a mostly Christian island has a few Starbucks which my wife is addicted to so we made several trips. Their cups there were 100% Christmas, no symbolism of Hanukkah or any other religion. VERY Christmasy which kind of confuses me. I guess it could be looked at as playing to your audience, which is fine, actually smart business. However it is my understanding that Starbucks has stood by it’s cups in the past stating it’s commitment to diversity etc. If that’s the case then why would they sell out their diversity message depending on where their market is?
Just out of curiosity do we have many mid-western Starbuck’s coffee drinkers on here? Or even better yet any bible belt Starbucks drinkers here? I would like to know if Starbucks cups vary regionally, specifically East Coast & West Coast vs. middle America.
What are your thoughts? Using different cups per nation or geography smart business or pandering?