I’ve shopped at Lidl at least a dozen times now. Prices are similar to Aldi’s. The store has wider aisles, high ceilings and good lighting, very clean. Carts are free to use with smaller two tiered ones available. I don’t usually think about the cart I’m using but these are very nice - slightly wider than usual, handle comfy, drink holder, moves smoothly and maneuvers well!
They add a lot of new items frequently so some aisles seem filled with zombies slowly shuffling along trying to take it all in. Best to avoid weekends and evenings if you are in a rush.
The new stuff is 3/4 non-food (clothing, housewares, tools, etc.) and 1/4 food. They often have themes - Greek, Italian, French - with shelved and frozen items. These items are just for the promo.
Produce is very fresh and well priced. Includes gourmet mushroom medley, a good amount of organic and some interesting organic micro greens assortments for under $2. I tried the Italian (lentil, arugula, kale and fennel) which was super fresh and tasty. There is also an Asian and istr a Mexican assortment.
Fresh flowers priced about the same as TJ’s. TJ has a nicer assortment though. I haven’t been too enamored by their baked goods but the little veggie tart and pretzel rolls are good. Frozen selection is extensive and has GF free options like Udi’s from time to time.
Personal care is larger than Aldi’s and TJ’s and includes diapers and even condoms. Wine/beer is much larger than Aldi’s. My meat purchases have been few but were a good value and quality. Ditto on dairy. Dry goods are a mixture of national brands, private label and some European items.
The check out moves quickly since there are two conveyors for the clerk to move rung items to. You pay and bag your own at the end of the conveyor. Bags are bring your own or available to purchase.
Oh - free Wi-Fi in the store too.
I still like Aldi’s and it is closer to home. But I am finding Lidl a nice option.
Lidl is aggressively going for the market. I saw a huge electronic billboard for them outside of Richmond, Va. A recent email from Lidl had a bit on how your other grocery stores were ripping you off. There’s been recent press about other stores lowering their prices once Lidl comes to town. I’ve noticed at Harris Teeter (prices similar to The Fresh Market) a sign on the door announcing lowered prices.
All in all worth checking out especially if you try to save money on groceries.