Le Cresuset's Christmas Tartan Pattern: Why do they have it?

Just in time for this thread:

http://adequateman.deadspin.com/the-2016-hater-s-guide-to-the-williams-sonoma-catalog-1789529261

Guess what item #2 is.

Full disclosure, I love the two Le Creuset dutch ovens I have (and love the bright colors too) and if I ever see the five quart braiser at a decent price I will buy it. But I don’t much care for this tartan pattern (unless it flops and gets marked way down - then I’ll buy the braiser even in tartan!).

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