Well, I do like this: "The new Gourmet’s recipes will also target more home-chef types than harried parents grasping for weeknight relief.
“It’s for people who really want to spend an afternoon in the kitchen and make something really delicious,” said Amiel Stanek, a former editor at Bon Appétit who is a founder. “Not people who are looking to minimize the amount of time they’re spending in the kitchen or find a faster, easier, happier way to get dinner on the table.”
And approved by Ruth Reichl, herself!
Although I’m not crazy about the new logo. But I’m an Old, so that’s probably just me. ETA: nope, not just me - several initial commenters have also said they don’t like it. LOL
Yes, that is a good thing, according to me. I don’t need advice on how to slap something together in ten minutes.
The logo hurts my brain.
The logo looks like how a Gen Z’s or Gen Alpha’s handwriting might really look like if they had to pick up a pen and paper. 
I kid, I kid. I saw that it was too millenials picking this up. Glad it’s online only - was worried when I saw the original magazine at the top. As pretty as food magazines are, I do hate collecting a pile of paper products that deteriorate over time. Either make it a nice bound book, or just throw it online.
I’m still trying to figure out what an avant-garde trombonist would sound like.
That’s a really good question! Just imagine “womp womp” in that new font 
Even though I really dislike the logo, I signed up for the free subscription version. We’ll see how it goes.
Thanks for the news. I’m not their target demographic but I’ll happily hear about anyone else’s experience doing project cooking, whole afternoon or day in the kitchen. Their logo reads like “Sourmet” to me and the style resembling the Captcha “prove you are a human” challenge boxes could discourage some from attempting to sign up.
That logo LOL! Someone grew up with SpongeBob SquarePants.
something like that logo looks, I think.
signed up for the freebie.
I’m always interested in new tweaks - especially ones without a pinch of 35 ingredients.
we’ll see . . .
thanks for the link.
In Canada right now, we have a newish Elle Gourmet magazine (at least for Canada) which has the Gourmet in larger print on my hard copy, connected to Elle magazine.
I knew it wasn’t related, but it looks a bit like a knock off. I bought the most recent issue.
With the colours chosen for the recent cover, the Gourmet pops more than the Elle.
I found the answer. It wasn’t pretty.
I’d love to know who the IP lawyers were who let the trademark lapse … 
Got my first installment today. Not impressed - way too hyper for me.
Many thanks for the gift link!
Like Linda said, having some focus on content for experienced home cooks looking to up their game (my paraphrase) will be great.
This part is a bit weird:
Even after the magazine was shuttered in 2009, devastating the food literati, the company renewed the trademark. Until recently.
As of 2012, if the mark was no longer being used in the stream of commerce for the last 3 years, someone was likely fudging when they did the renewals, because that’s a requirement of renewal.
That doesn’t mean CN wasn’t offering something for sale every third year under the “Gourmet” trademark, to try to keep it to themselves, but even these type of mark retention programs are amenable to attack as shams skirting the intention of the law.
Mr. Dean (had he been aware of the details) likely could have started working on getting the mark a decade earlier. And he’s right that CN won’t have a legal reason to harrass them.
would much prefer return of Bon Appetit.
I thought Gourmet had better articles.
Well, that didn’t take long. I just unsubscribed. Not feeling the tone. Wish them well.
