Don’t say you’re surprised. Staub has a NEW COLOR. Metallic Blue, already a favorite of a certain celebrity! You, too, can have this sparkly beauty of a 5.5Q oven for only $369.
The best part is the new riff to make cast iron sound “even heating”. Staub doesn’t just repeat the tired-yet-simple claim that the material is even heating, no. Rather, they explain why this is so:
“Cast iron possesses exceptional heat-retention qualities, so the pot heats evenly throughout.”
Nifty trick, huh? The ‘so’ in the claim is genius. By the same logic, a magnesium pan (heat retention 3x that of cast iron) must be more even still? And since copper by thickness is very close to CI in heat retention, so the two must be very close to being as even!
CCE
(Keyrock the unfrozen caveman lawyer; your world frightens & confuses me)
8
I had to vet marketing claims in several companies I’d worked in. Hopefully I won’t offend any marketers here, but they often tend to play a little fast and loose with how they interconnect claims.
Seems I was forever helping them rewrite claims to avoid logical non-follows.
That’s really attractive, but I’m wondering how much of my attraction is driven by the crab claws…
It seems that the photographs often stage the cookware as a serving vessel or platter - full of enticing food, but unrealistic. Its a shame they don’t have to label the picture “serving suggestion” like they do on frozen food packages. I am as capable as many of creating an attractive presentation of food in the serving trough but those images of cookware-in-action certainly don’t resemble what goes on on my stove.
Thanks. The doozer ‘so’ is a new one for me. Such a little word to slip in, yet functionally like ‘therefore’, ‘hence’ and other indicators of causal connection where there is none.
Then I read the description and the stackable set is not all the same piece. But yeah, restaurants might have a bunch of the same one, especially those cute single serving minis.
BTW, many of the minis are in fact ceramic, not ECI.
I tried to get some cast iron minis, but they are too expansive when compared to the bigger pots. I ended up buying other brands minis, but don’t use much.
I have a large oval and a smaller round Staub (the size for no-knead bread) both in red. I use the oval ALL the time for soups. Both bought on sale when I was on the CI board and there were a few folks who quickly posted on great sales. I once had a small LC saucepan, which spouse burnt early in our marriage, with no idea the cost to replace. Needless to say, it was not replaced! The only catch is that the oval when full is too heavy for me to lift (restrictions) and it is so heavy that it cracked the plastic housing of the fridge shelf! Now it does not go in the fridge.
but those images of cookware-in-action certainly don’t resemble what goes on on my stove.
