When you need to refer to Chowhound in your thread, there is no need to replace it with CH, ‘the other place’, etc etc.
In addition to being unnecessary, there is a great reason to just say Chowhound- Search Engine Optimization.
If we want people that search for ‘Chowhound’ or ‘Chowhound + something’ to see threads on this site high up in the search ranking, the word Chowhound should be in the thread. Just a little trickle of Chowhound traffic can get us more awareness- there are still many users who have no idea who we are.
Cheers!