The newest (TikTok) diet fad… 
“I see this allowing men to sidestep the more feminine aspects of dieting,” said Adrienne Bitar, a professor at Cornell University who studies the cultural impact of food and health in America. “Where it’s seen as vain, frivolous, attention-seeking, superficial, men can say, Well, actually, this isn’t about vanity. This isn’t about appearance, necessarily. This is about optimization and quantifying how to become my best self.”
Mr. Cardenas said boy kibble had highlighted the differences in how he and his female friends interact with food. “I’ve noticed they’re a lot more patient with what they’re putting into their body — obviously health-wise, but they want it to taste good,” he said. “So I feel like what gives it that masculine edge is that there’s really not much to it, and it’s kind of gross the longer you eat it.”
AKA anything and everything considered “feminine” is bad.
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This is one of the articles that I’ll file under “I’m too old for this $**t”. Half of this article I was befuddled with phrases like “adding protein but not in a scary way” or “the act of cooking and consuming boy kibble is often referred to as “ground beef o’clock”. Um..what??
But the closing line is maybe most fitting in that it’s described as “what gives it that masculine edge is that there’s really not much to it, and it’s kind of gross the longer you eat it.” That about sums up my feeling about this whole trend.
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The ‘reclaiming’ of he-manship is both amusing and sad.
I thought this was about Kibbeh at first. Much less interesting than I thought.
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The name alone gives me a massive ick. And I also don’t eat ground beef except in a burger, so hard pass on the whole thing.
I prefer girl kibbeh.
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Honestly, this article would have been 1000% improved if it was about actual pet kibble or kittehs..
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I’m thinking of several women I’m related to who raised fine sons who are nothing like this.
Actually I don’t know of any males I voluntarily associate with who are like this. (Of course, I’, a hermit….)
What does this make me? I’ve been known to make a big pan of ground beef, rice, chopped onions and bell peppers, a can of diced tomatoes, and Cajun seasoning and feed myself with it for days on end (yeah, I freeze some) and it is always tasty and nothing like kibble, I never get tired of it, and I don’t run into the bathroom and snap pics of my gym bod either.
Sometimes I even use barley. Oooh, low glycemic index. Never mind, but I love barley.
Dear God that’s 10 minutes of my life I’ll never get back.
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So…to find something good to say…these boys are at least managing to shop and cook for themselves, rather than relying on takeout or microwaved dinners. Maybe they’ll eventually evolve to realize that food can actually taste good?
But yeah…the level of toxic wrapped up in this trend is deeply disturbing.
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Yeah, but you appreciate the flavor of what you make and it is important to you that it also tastes appealing.
This whole -maxxing BS is just sad for so many different reasons.
I think that is a positive note in this story. I guess we all hope that this “everything has to be shared to turn into a trend for possible internet points and so that random strangers give you attention and credit” is just a folly of their youth.
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You are right. Even my most basic ya gotta eat survival food tastes good, at least to me, and I’m not out to prove anything - just nourish myself fairly smartly.
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Taste is where it’s at for me. Why eat otherwise?
Taste can be really important when you’re under a mandate to eat to stay alive and you have some control over your food.
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Hear, hear! I have the waist line to prove it. 
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Yeah, I’d eat less of my food if I weren’t a good cook 
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What’s off putting about this is they call it kibble as in dog food.
When I was living on my own , I wanted nutritious meals that would help me lose weight and save money. I would do a giant stir fry on Sunday and portion It out all week long for dinner. It had lots of veggies.. Some almonds.. Rice, chicken and a seasoning that made it smell heavenly. What they’re talking about is just basic good food that’ll get you through the week. It’s an inexpensive approach that doesn’t require a lot of thinking and doesn’t tempt you to replace it with restaurant food. You know it’s at home waiting for you.
I suspect the purpose behind this article is to encourage people to think that if you’re eating very basic easy food that has no additives or fancy ingredients then you’re eating dog food.
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Just the term “boy kibble” reeks of so much misogyny that I chose not to read the linked article. Apologies if I missed the mark.
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At this point it smacks more of gynophobia.
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