Yellow Fever, in Long Beach, CA is an Asian-American, fast-casual restaurant started and owned by an Asian-American woman.
The name, as you might imagine, is controversial.
Yellow Fever recently opened in a Whole Foods 365 - and yes, there has been social media backlash:
I’m torn on the topic. At the same time, at least here in the L.A. area, there is a definite “edginess” in some restaurant branding that makes me uncomfortable.
Fishing with Dynamite
The Crack Shack
I’m likely missing out on some good food, and that’s on me, but I am so alienated by the names that I can’t see patronizing the places.
Am I becoming an old fogey?!