[WSJ] 7-Eleven Is Reinventing Its $17B Food Business to Be More Japanese

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It’s interesting that prior to the Japanese buyout, 7-11 was leaving so much unanalyzed data on the table. I mean, it just seems ripe for the taking and the perfect place to try and figure out how to maximize efficiency and reduce waste.

I have a second cousin who owns a konbini (perhaps more than one) in Kobe, and I understand he does VERY well.

I wonder which super-MBA got promoted for establishing the chain in Japan, making it unsuited to the Japanese market?

McDonalds is a prime example. I did a lot of European travel. I intentional sought and made notes about the “Big Mac” in Norway, Sweden, Denmark, Belgium, France, Germany, Switzerland, Austria and Italy. every country ‘adapted’ the BigMac taste to local preferences - saltier/sweeter/tangier . . .

(sigh) and lost my 3x5 card notes . . .

7-11 has food? The last time I put something in my mouth from one was about 20 years ago, and it was what Wahine called “vomit nachos”, the permanent “tortilla” chips and cheese-like liquid pumped on top. I was mortally afraid to do the roller “hotdogs”.

I did see some strange banner outside a 7-11 with Japanese characters. They have their work cut out for them.

Having spent a fair number of hours marveling at the wonders contained in a Tokyo 7-11, this can only be a good thing.


I see your Tokyo 7-Eleven and raise you a Taiwan 7-Eleven.


I can spend hours inside a Japanese or
Taiwanese 7 -11. They have saved me many a time in a small out of the way place in both countries when looking for dinner and with limited language skills.


I have something to look forward to, then.

7-11 is behind the curve in upgrading their food.
Lots of convenience stores have real kitchens and serve fresh food.

Your mind will be blown

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