What is the lure of Aldi's Market?

I was at the market a few days ago and watched an employee picking produce for delivery or curbside pickup. I have to say I was impressed how he examined everything he was selecting. I was paying close attention to that so kudos to him and the market’s service!

It’s just me here and I only grab food for a day or two at a time. I decide what I’m cooking for the night and maybe tomorrow then buy those ingredients.

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I was never at that frequency, but B.C. (Before Covid) I went to the supermarket once a week, and Costco a couple of times a month. For the last year and a half or so, it’s been the supermarket every ten days, and Costco once a month.

(One factor may be logistics: The supermarket is a special trip for me, but my friend used to stop at the supermarket when she passed it on her way home from work, so she went a lot more frequently.)

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