Aldi’s gets a mention in the latest “Thursday Next” novel by Jasper Fforde, as being part of a multiverse trade agreement, which is why you don’t recognize any of the brand names. (To be fair, I saw this idea suggested in someone’s blog a couple of years ago.)
I’ll give a thumbs-up to their “Season’s Choice” line of frozen vegetable blends. We really like the Wheatberry Curry, but the Harvest Blend is also good. One bag is enough for a small meal for the two of us. (I believe all the Season’s Choice products are vegan.)