Reviving this old thread to add a more updated experience report. I remember a short segment on them on Chronicle within the last 2 years and found their model intriguing. They came into my line of sight because they are trying to pitch themselves to corporations as a benefit/wellness benefit for employees.
With that, I was allowed to try a few dishes and give feedback. I was pleasantly surprised by the experience. Similar to @greygarious’ experience, the menu is still released about 3-4 days before, and they warn that some foods sell out quickly. The food does come in the morning and they suggest if you have a cooler to leave that out, or add text to describe where they should put your food. It’s the same brown bag with instructions and a QR code in case you want online instructions. The menu’s I saw had an estimate of the ingredient price, and most ranged from $8-13, so you know before you select. It’s a limited menu each day (and each day has a small rotation of items) and you can see that some items are likely breakfast items, 1 kid sized meal, and then also a bigger family of 4 sized meal (that option usually was low 20s in ‘price’).
The actual food was better than I expected. Sauces and sides are all in their own containers. It’s up to the eater to reheat the food properly, based on the instructions (or whatever you have available). I found the portions to be larger than expected, especially the condiments and sauces. Most items tasted pretty good, but it’s certainly not the same as getting direct take out from a restaurant. There is a modicum of control you have to season the dishes accordingly, which I prefer. The next day, I saw a ‘bill’ with the same breakdown of the price of ingredients. My salmon that came with a sauce, a small side of cucumber salad, and a small side of fried rice. was approx $14 total by their breakdown, which I thought was fair. Yes, if I were to shop for individual ingredients alone, I might be able to get everything for less if I were really calculating out the portion used, but $14 for a salmon entree is not expensive, even if not a true restaurant tier dish. The food tasted healthy and fresh, which is not always what you get with restaurant dishes (you know it’s tasty because of a lot of butter, oil, etc.). My second meal was a vegetarian bowl with mushrooms, vegetables and farro and an add-on of duck. That was delicious! The bowl itself was estimated at $11 (again a super generous portion) while the bits of duck were $4. The duck was the one piece I thought was higher than what I would have priced - It’s probably $1.50-$2 top worth of duck, that I think they should have priced at $3.
So all in all, I actually really liked this as an option, and really appreciate this not being a subscription service. They state that their goal is to take the stress out of the dinner task for those who need it, and I can see that being the case. The food felt more home made like and cleaner than restaurant food, and all for a fairly reasonable price based on their portions. I actually liked it enough to put in an order next week, on my own dime this time. 
Overall the food was good, but I could quibble about the cucumber salad (too sweet for my taste, but others might have liked it, and I would probably season the fried rice with a tad of soy sauce). Their gingerbread cookies, were more bready but loved the flavor and not being too sweet. This will vary for the eater. This will be up to the eater, but I am playing part-time caretaker for an ill parent right now, and not having to cook and worry about 2 meals a day is something I could really use.