Up in Smoke BBQ [Rockland, ME]

I did not ask what wood he uses but will next time and will report back. I have not heard that he does seafood, my guess is that he is still working to perfect his meats, having been open less than a year. Of course from my standpoint he already has, but everything points to a man with an obsession. In the best possible way.


Is this any relation to the pit master who had the BBQ place back around 15 years ago on Rt 1/179 New County Road just south of Rockland, I guess it’s in Thomaston, where the new Wasses Hot Dogs is, between the Toyota dealership and Smoke Shop? (Not the previous location of this place at 212 New Country road before he moved to Rockland.)

I did. Particularly in that, I spotted he added a Carolina style sauce to his pulled pork sandwich. Of the various styles, my longterm favourite has been the mustard based SC one. The mustard cuts the fatty pork wonderfully.

One of these trips, I’m going to do the NC BBQ trail, which works east to west across then state. Well, at least as much of the trail as my waistline can stand.


Don’t know, that was before my time, I have only been visiting this area the past 6-7 years.

I visited and lived there off and on for a long time. Moving back this year.


I drove by today and they had the sign out for pastrami. That is my siren song.

It was absolutely incredible pastrami, I’m fairly sure the best I have ever had. And I have eaten a lot of pastrami in my life, although at this stage I will always try a new one but but it has to be very special for me to go back a second time. This is definitely Very Special Pastrami.

He only serves it on Saturdays because it takes him a full week to make it, so when he sells out on a Saturday he begins the following week’s batch. And @bbqboy, I asked and he uses Maine maple wood which he likes the best for bbq and also luckily finds easy to source.


A good lookin’ rye slice, too.

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It was delicious rye, quite sturdy and yet still barely up to the task of containing all that pastrami deliciousness. Which reminds me, I hadn’t commented on the huge portion size but it was a humongous sandwich, easily shareable. Or you could just eat the whole thing and wander off stuffed and not needing to eat anything else that day, just saying…


Excellent. On the list for our Bar Harbor/Acadia trip at the end of the summer.


Amazing descriptions and pictures, and it sure looks like amazing food. I share your passion for pastrami, and for that alone I must get out there early on a Saturday . Thanks.


Lucky you!

Thanks! I suppose if I had thought about it, Maple would have been obvious, though I’ve not encountered it in a que setting before.

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Does anyone know if the bbq place is still open at the Atlantic brewery in bar harbor? It’s been many years since I’ve been there.

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Looks like it is, have never been. Is it good? http://www.atlanticbrewing.com/mainly-meat-bbq/

I thought their ribs were great. If you’re a rib fan, I’m pretty confident you would like them. I like their beer too. The staff is wonderful and make you feel at home.

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Pulled pork

Half sour (house made)



I have now had everything on the menu, having tried the jerk chicken today, which I hadn’t really been excited about because chicken can be so dry but it was absolutely fantastic, half a chicken chopped on the bone, incredibly tender and not in the least dry with fabulous jerked flavor and a sneaky heat that I loved. Not very photogenic though. This place hits it out of the park every single time. It really is remarkable. I have learned to share or bring a box for leftovers, the portions are huge. I am going to be very sad when I go home and have to wait till next summer to eat this food again.


My 2019 wrap-up report as sadly my time in Maine is over. Every single thing Will (pit master) makes is amazing. I had a chance to chat with him a bit. While his brisket is extraordinary he sort of waves that off saying you can’t open a bbq place until you have nailed brisket. He is proudest of his pastrami and his jerk chicken, saying those are much more technically difficult and took him far longer to learn. The chicken in particular (in order to deliver the tender perfection that he does) took a lot of trial and error over where he placed it within his huge smoker. He truly is a man with an obsession in the best possible way.

In addition to the consistently excellent food, I also enjoyed the many interesting folks I chatted with around the big communal tables over the summer, both locals and visitors. Many food tips were exchanged as well as travel tales told. One gentleman who lives locally told me that Will takes orders for Christmas brisket which is certainly something to keep in mind. One last point: if it is pouring rain at 4:00 am when he gets his smoker going and likely to keep raining, Will will be closed for the day. There wasn’t much heavy rain this summer so that only happened a few times.

ETA: get there early (best before noon) to have the best chance of getting what you want, or place an order the night before on the website. Pastrami Saturday only. I have gotten there at 12:30 or 12:45 to find “only” brisket left, and once he had already sold out of everything.


Thank you so much for the intel and pointer to Up in Smoke! We were already planning on Friday night in Rockland so it was an obvious target for Saturday lunch, because pastrami:

Forewarned, the three of us arrived a little before opening and enjoyed watching the prep. The smoker set-up is quite impressive and the decorative touches amused the welder in our group.

I’m really glad we got there early; we were #2 to order and there was already a line behind us. We got sliced-meat portions of the pastrami and the brisket (one of us an aficianado) with cole slaw. Usually we’d try pulled pork or ribs when checking out a new BBQ place, but based on your description went with the jerk chicken for item number three. Very happy we did, especially when I found a bit of smoked chicken liver in the mix. (I did get an order of the pulled pork to take home, for science. Tasty, tasty science.)

For sauces we crossed state lines and had Carolina vinegar with the brisket (our brisket-lover is also a vinegar fan). Per tradition, the pastrami usually comes with stone-ground mustard and that nice-looking rye bread in your pic (I wonder if it’s from Borealis, forgot to ask), but I am a saucy heretic and got a side of Carolina mustard.

We went with their recommended habanero hot pepper sauce for the jerk chicken; it was quite nice but I’m glad we got it on the side. (In other saucy heresy I enjoyed some Arax Market’s toum with leftover jerk chicken at tonight’s dinner.)

I didn’t include a pic of the brisket since in the welcome shade of a red umbrella it looked a lot like the pastrami even after attempted color correction, plus your pic upthread is better. Also like the pastrami it vanished remarkably quickly.

Everything was delicious and we couldn’t have asked for better weather. My dining companions kindly forgave me for derailing our usual Morse’s meal, especially after I appeased them with an order of kraut balls to go :stuck_out_tongue_winking_eye: .

TL;DR: Agreed that if you like BBQ, just go already. Based on what Will said they should be open (when it isn’t pouring rain) through October at least. He also said he stuck it out through Thanksgiving last year but it was kind of rough; other than bad weather the limiting factor is having the water tanks freeze.

Thanks again for the post, I’m already thinking about a return visit.


What a fabulous report, I am so envious!! You certainly had a great weekend of weather too. Toum with the jerk chicken sounds amazing. And you can never go wrong with kraut balls…

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I wish more pit masters followed his advice and learned to do brisket before opening because there are certainly many that don’t, especially away from the bbq power centers.

“Food is a pretty good prism through which to view humanity.”

― Jonathan Gold

Market stall in Lima
Credit: TXMX 2