Globally, weather derivatives may get crazy while we still think of these events as surprises instead of a new normal, and maybe they will help smaller businesses like these pick-your-own orchards get some kind of insurance against failed crops (such as it is - it’s not really the crop that failed so much as the tourist aspect…). I think they are smart to hedge their bets the way they are doing, though - setting up for concerts, distilleries, whatever. Further diversifying away from outdoors entertainment, I guess.