MZ !?!?!?!?!? How have you been brother?
Have you tried Local Smoke in Red Bank? Personally I've preferred that to Surf, especially from a price/value perspective. I don't think it's the price point of Surf that's hurting it, I just don't think the "locals"are open to communal picnic table seating and semi self serve.
I think this entire concept misses it's mark for this area. Put in individual tables, table cloths, full service, nix the home made bbq sauces for a bottle of Grey Poupon, INCREASE prices by 20% and you will probably have greater success.