Not necessarily just a New Jersey thing. There have been highly anticipated restaurants in NYC that set up a website with only a homepage that says, “Coming soon.” And even after the restaurant officially opens, the website has address, phone number, and reservation info plus link to reserve with OpenTable, Resy, 7Rooms, etc., but no food and beverage menus. But until they are eventually added, the dining public is not completely in the dark because EaterNY often gets the food menu and includes it in its report of the opening, and Grub Street (NY Mag) usually includes some food photos in its report.
1 Like
