Ozempic Could Crush the Junk Food Industry. But It Is Fighting Back.

Interesting read. Gift link, btw :slight_smile:

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it will be interesting to see the unexpected health issues for people who think they can eat all the junk food they want, and just take a shot to keep the weight off . . .

You didn’t read the article, did you? It’s literally about the fact that people on these GLP-1 drugs no longer care for junk food, i.e. overly sweet or greasy stuff. Same with alcohol, impulsive shopping sprees, cocaine, gambling, etc.

ETA: a pertinent quote from the article:

Ozempic users like Taylor aren’t just eating less. They’re eating differently. GLP-1 drugs seem not only to shrink appetite but to rewrite people’s desires. They attack what Amy Bentley, a food historian and professor at New York University, calls the industrial palate: the set of preferences created by our acclimatization, often starting with baby food, to the tastes and textures of artificial flavors and preservatives. Patients on GLP-1 drugs have reported losing interest in ultraprocessed foods, products that are made with ingredients you wouldn’t find in an ordinary kitchen: colorings, bleaching agents, artificial sweeteners and modified starches. Some users realize that many packaged snacks they once loved now taste repugnant. “Wegovy destroyed my taste buds,” a Redditor wrote on a support group, adding: “And I love it.”

That’s not how GLP-1 drugs work.

It’s unfortunate how social media and influencers have simplified, perhaps even gamified, what GLP-1 drugs do and don’t do, and more importantly how they work.

That’s not even remotely how Ozempic works. People who take it don’t feel hungry. So they don’t eat. So they lose weight.

This is an interesting counter-perspective to the other article around GLP-1s posted recently. Thank you for sharing!

The other article really heightened the perception or perspective that all cravings and wants are dulled, resulting in a picture of life and palate that was kind of depressed and perhaps monochromatic. This article suggests the opposite - the desire is there, but just for different things, or seemingly the better things we really should be gravitating to all along. It does seem a little too good to be true, but it’s a fascinating picture for me. I don’t know how a medicine can re-wire a brain to only crave a natural flavor. Why does the sugar in pineapple (which can be a super sweet fruit in itself) not trigger the same overwhelming taste as the sugar in a cupcake (or even the sugar in fruit juice)?

It is fascinating and intriguing, indeed. Dopamine seems to play a major role in all of this, and — like you, I found it interesting that cravings themselves don’t disappear entirely, but that they readjust to healthier things. That is certainly a noteworthy breakthrough, and the fact that these meds seem to be able to do any number of other things, like possibly prevent strokes, heart & kidney disease, or Parkinson’s and Alzheimer’s seems almost too good to be true…

We’re in the early stages, and hopefully the long-term effects are not found out to be horribly damaging.

PS: I’m still kinda salty that the other link I posted had to be locked :roll_eyes: bc people couldn’t be bothered to have a civil discussion.

Hopefully, this won’t happen here :crossed_fingers:t2:

I would be very careful about believing this to be the case, long term.

The information that NYT provides is anecdotal, at best. To my knowledge, I don’t know of any clinical evidence to support that GLP-1 drugs suppress desires for one thing while increasing it for another (presumably healthier) thing.

This study below showed some changes in types of food cravings, but the results were mixed.

Anything that affects desire for one thing can, over time, affect desire for other things. The difficult part is that it may take many years for it to do so.

Ask any ex-suboxone users.

A friend of mine has noticed significant lack of desire for alcohol and, um, sex.

And they have only been taking the drug for 5 months. Of course, these drugs affect everyone differently, but from what I gather, the effects are pretty immediate & last as long as the drug is taken :woman_shrugging:t2:

So your friend now is a skinny celibate monk? (or is that redundant, the “celibate monk” part)

Yes. My friend is a skinny monk now :roll_eyes:

The change is food desire and Ozempic might be a brain / stomach biome thing.

In any case, junk food industry fighting back sounds like the alcohol industry’s reaction to cannabis. Standard industry practice to keep market shares and share holders happy.

as I said, all the above aside . . .
it will be interesting to see the ‘the unexpected health issues’

like, dudes and dudettes , , , this isn’t the first rodeo . . .

Except that the article isn’t about that at all. It is about the junk food industry’s reaction to these new drugs.

Obviously, you are entitled to your opinion — irrelevant as it may be to the topic at hand :woman_shrugging:t2: