NYTimes: Google to Sell Zagat to The Infatuation, an Upstart Review Site


The company has succeeded in part by embracing technologies both new and old: It popularized “#EEEEEATS” as a branded hashtag on Instagram, and runs a slew of food-related accounts on the social network. It also rolled out Text Rex, a texting recommendation service staffed by humans to recommend eateries for users’ particular situations.

The company said it became profitable last year.

“We relate to audiences in a way that other entities aren’t,” Mr. Stang said. “We try to create a true connection with the audience.”

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