Disclosures: 1) I am a fan of Nettie’s; 2) I am a partner in a local monmouth county restaurant (no, not Nettie’s).
Here’s my take: the restaurant business is the hospitality business. The goal is to deliver good product (which includes food, drink, ambiance, and service) and generate a loyal fan base to get repeat business and additional business via word of mouth.
Restaurants can be a chaotic place with a life of their own sometimes. It is a people business that involves countless interactions between managers, employees, customers, suppliers, etc etc. Incidents anywhere in the chain can cause ripple effects that reach the end customer. The goal is to minimize those ripple effects. Sometimes things are beyond your control (oh, no those two servers called in sick AGAIN!), but some are in your control. Like everything in life, and like any therapist will tell you, control what you can control. Here is where an owner or manager worth their salt can make or break a situation. You need to err on the side of “the customer is always right” and forgo the extra $20 of revenue and your own ego to make the customer happy. I know myself, that if there is ever a situation a a restaurant where I am unhappy, it goes SUCH A LONG WAY when the manager “makes it right”. Example - if it entrees took FOREVER to come out after asking for stuff to get fired immediately because we were in a rush… manager should offer to take something off the bill, or maybe buy that previous round of drinks. Whatever. Just apologize, let the customer know that you know service was subpar, not typical of the restaurant’s high standards, and you appreciate their business. in that scenario, I will come back every single time. They cared. It is a cost of doing business in the restaurant industry.
I am not saying that is it always an easy thing to do. Most people are honest, upstanding patrons, who are happy to shell out hard earned money on a good meal. Some people are not. The stuff I have seen/heard ranges from arguing that happy hour specials should be honored in the dining room because a patron bought a drink at the bar beforehand, to the stacking of clearly stated non-combinable offers (Groupon customers are terrible violators), to an accusation of finding a tooth in a dessert so the whole meal should be free (debunked).
The point is, make the easy stuff right, and deal with the tougher stuff as graciously as you can.
And as for Nettie’s, I have to say I do like the food (I am a pasta freak). My only gripe would be that the pasta portions are inconsistent. The “a lot” portion many times just looks to me the same as the “a little” portion. Now i just get “a little” and save the extra $10 per dish.