Despite the early complaints, McDonald’s All Day Breakfast is a great strategy and have unquestionably made a positive difference in its bottoline. Sales are up. No doubt.
“McDonald’s surprised even the most bullish investors on Monday,
reporting stronger-than-expected quarterly gains in earnings thanks
largely to serving items from its breakfast menu all day.”
“Clearly, all-day breakfast is helping bring back lapsed customers and
may even be bringing in new customers who wouldn’t normally be going to
The following bar graph should illustrate this point very clearly: