Madrid's aperitivo culture

Because Spain is a hugely heterogeneous country, my post deals with Madrid rather than Spain, as every region has its different customs.

I recently visited Turin & Milan was delighted to find the evening aperitivo culture alive and well in both cities, although different from Madrid’s.

The word aperitivo for Madrileños can mean three different things.

  1. First, it´s the social ritual of meeting with your group of friends at a bar for a drink before going on to a restaurant for lunch or dinner, usually on weekends. It is also called the vermuteo or la hora del vermú, as vermouth is a customary aperitivo drink especially on Sundays after visiting the Rastro flea market.

It´s customary for everyone to meet at a bar chosen by someone in the group and always a different place from where you will sit down to take your meal. Your aperitivo, to open your appetite, in one place, then lunch or dinner in another.

For example, if we have lunch or dinner reservations at La Catapa, we will meet up the street at Coalla Gourmet for our aperitivo. If we have a group lunch at La Lorenza we will meet at La Caníbal or El Boquerón. This aperitivo ritual consists of a wine, beer, mosto (non alcoholic) or vermouth, accompanied by a tapa.

  1. The word aperitivo here has another meaning.

While Madrid is not the city of the “free tapa” (like Granada, Lugo, León, Salamanca), at the bars de tapas that we frequent, especially in the Retiro/Chamberí/Salamanca districts , not in the tourist quarters, most every bar will give patrons a complimentary aperitivo (they call it an aperitivo rather than a tapa) with each drink order. (This could be followed by ordering a larger tapa for which one would be charged.)

This complimentary bite could be something as simple as a small bowl of potato chips, a small plate of olives, charcuterie, some cheese with miniature bread sticks, garlic potatoes, white anchovies, fried fish, a deviled egg, a gilda skewer, torreznos (fried pork belly strips), a slice of Spanish omelet,…

In the case of Taberna La Catapa, regular patrons when ordering a bar drink have their choice of 6 aperitivos: tiny shrimp, patatas revolconas, olives, chistorra, bígaros (periwinkles), boquerones (white anchovies).

We frequent El Capricho in the Retiro district often at the aperitivo hour.

Yesterday with our glass of Rueda and our caña (small beer) we were given a plate of Manchego and picos. Then, unexpectedly, because it was the lunch hour, the owner brought out a recently made chicken paella from the kitchen and every patron received a small plate of this delicious rice. Two aperitivos or small tapas with each drink. The bill: €4.70.

Normally if one orders a second drink, one will receive a different aperitivo. At La Máquina on Jorge Juan, with the first drink one could be served olives, with the second, homemade potato chips. And on weekends at l:00, the staff might bring out a paella and serve it as an aperitivo.
Some examples:


El Capricho

Our 2nd aperitivo

La Castela

Adela Besteiro’s Spanish omelet

Salino’s cheese & picos

  1. At a formal sit down restaurant, diners will usually be presented with a small welcome dish (not complimentary), like the French amuse bouche/amuse guele, along with the bread & olive oil service. But on your bill you will see a charge for this, “pan y aperitivo”. It’s a common practice. At Restaurante Rafa the charge for the bread service, olives and croquettes is €2 person.
    3 examples:

    Casa Mortero’s amuse of cream of wild mushrooms

    La Txitxarrería’s seafood bisque

    Barbudo’s triple amuse bouches
6 Likes

Maribel this is very helpful. I am always getting confused on the right word.

Today at ANTONIO in Zahara de los Atunes, they gave me a bit of “fried tuna.” This was not on the bill, but the bill listed “pan y aperitivo=3 euro”. So the (delicious) tuna was the “aperitvo” part of this???

At the bottom: “Invitado licores”. 0 euro. (the free “chupito” of my choice…in today’s case, crema de orujo.

We very much enjoyed our HH vermút in Barcelona.

How would you say the aperitivo culture in Barcelona differs from Madrid, if at all?

Yes, the bit of fried tuna before you began your meal is the aperitivo part of the pan y aperitivo cover charge.

And the chupito is on the house and your bill will note invitación. At our favorite restaurant in the burbs, a Basque Asador, the waiter asks if we would like a chupito but instead of in a tiny chupito glass he serves us a copa on ice. Nice touch. I always have crema de orujo and my husband, patxaran. We can choose which ever licor we want. I’m not a big fan of licor de hierbas, too strong.

@linguafood
In Barcelona there is an equal vermouth craze and places to have the aperitivo that are classified as vermuterías. I don’t have a group of friends to go out with in Barcelona, so I’m not sure how they do it. but it’s the same ritual in Navarra among my cuadrilla (group of pals)

1 Like

I noticed that the chupito the other day at LA CASTILLERIA was in a tall glass, with ice…I asked for pacharán…I’d never had such a large glass before.

@erica1
At La Castilería it actually wasn’t a chupito=shot glass. It was a copa and my husband prefers his on ice.
Patxaran is from Navarra and the Basque Country. Many make their own. You go into the forest and pick the endrina berries, a type of sloe berry (they exist in the Pays Basque as well), and you bring them home, put them in a glass container and macerate them in anisette along with maybe a coffee bean and wait for 3-6 months. We have been given homemade patxaran as gifts. Our Navarran friends make their own and my husband bought the book.
Zoco is the brand he prefers, although the restaurants here usually serve Baines.

Interesting. At EL CAMPERO, he always ask me which chupito to I want and when I ask what they have, he would say Patxaran or Orujo, but I imagine I could have asked for anything… And at LA CASTILLERIA they also asked me what I wanted and I think they suggested the patxaran but Im not sure now… At ANTONIO today they just brought me the cream de orujo because I think they remembered that I’d liked that before…but I might be getting a little fuzzy on all of this. One of the ladies at CLS gave ma a bottle of cream de orujo a few hours ago and right now seems to bee a good time to go down to the frig and grab that bottle! (The usual drinks here are “vinos generosos” from one particular company: GUITIERREZ COLOSÍA.)

Gutiérrez Colosía is from El Puerto de Santa María.
There are many cremas here on the market, but our favorites are crema de ginebra y turrón by Picofino and crema de vermut by Zarro, which as you can see in the photo, my husband has almost finished off!

Back to the aperitivo culture:
This time talking about the number 2 meaning of the word, a complimentary bite served with one’s drink order (wine, beer, soft drink, mosto (unfermented grape juice).

In Avila,
Along with León, Granada, Segovia, Jaén, Úbeda, Lugo, Badajoz, the custom or providing a complimentary aperitivo with one´s drink is alive and well.

In fact, during our 3 night stay in this beautiful city, while viewing the Holy Week processions (proclaimed of International Tourist Merit) every time we went out for a drink, in between evening processions, we were given a complimentary tapa, although they call it an “aperitivo”.

Before lunch at the wonderful new discovery, Restaurante Vereda we stopped across the road at Gloria Bendita and the waitress asked what aperitivo we wanted: oreja, callos (the Avila province is the land of the pig), a banderilla or my favorite, patatas revolconas served with torreznos (fried pork belly), a very common tapa here in the Avila province and all of Extremadura.

At the gastrobar in the lovely palace hotel, Palacio Sofraga, we were given a printed menu from which to choose. With every drink, one can choose one on the list. And some are gourmet.