Saw a pop-up dinner touted as offering “intention-driven fare”.
What do you think that is supposed to mean? They really think about the menu a lot and have the best intentions for it to be good? Or is it a version of farm to table, sustainable, locally sourced, etc?
I’m pretty sure I’d rather have a flavor-driven meal!
It’s not an ongoing thing, just one dinner, but here is their website full of more flowery prose. http://www.brotherscateringseattle.com/#about The “intention-driven fare” was part of a Facebook post promoting a dinner next month.
Full disclosure: I’ve worked in kitchens with these guys before and one brother kinda bugs me. So while I am mocking them a little with this thread it is also a serious question whether that’s a phrase in common use and how it relates to food because I’m not new-agey or particularly philosophical and haven’t heard it before. I still like to add a little twist to my food products but have gotten over trying to be obscure or weird about it. At this point my focus is to make really high quality, delicious product that has wide enough appeal that I can sell enough to pay my bills. I know these guys have skills, but they come off as too interested in how creative they think they are. But if they can build their business and find their niche, good for them.
That might be a bit of an understatement. Flowery, lurid, purple…ingredients are “product” and food is “executed” (that’s not a word I like seeing close to food topics - much like I wince at “cutting edge” on medical sites).
Really, I’d avoid them simply based on the prose. (Which might be doing myself a disservice, as their food might be marvelous, but I’m sure not driven to seek it out.)