I can’t imagine long term success here. As the article states the companies face enormous costs. Also those of us who care about the environment are already screaming. And it’s expensive in my opinion. The only person I know who has tried it doesn’t think it’s expensive but she makes so many unwise buying decisions anyway… But maybe some good will evolve from it.
We’ve had several discussions about this recently…there are two recent threads, about do you eat where you shop, and another in Food Media. On my phone, so links are a pita.