Hippy, capitalist, guru, grocer: the forgotten genius who changed British food

…Saunders himself remains relatively unknown. When he died in 1998, he received few obituaries, and since then his fame has receded further. Even now, it’s hard to pin down exactly who Saunders was, not least because he was so many things at once: a hippy, a capitalist, a pioneer, a property developer, a drugs advocate, a social inventor, a greengrocer, a visionary. Yet a consistent philosophy guided everything he did: he believed, above all, that information should be wrested from gatekeepers and made free for people to use. “He didn’t just make information available, but made you feel like anyone has the capacity to go and do it,” Hodgson recalls. “He lit a fire inside people.” With this philosophy, Saunders’ dairy and coffee house have not just been influential in their own field; together they have been the two transformational businesses in the modern British food culture.

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I’ve never heard of Saunders but then the London-centric food scene has never had great appeal. It’s another of those “London leads and the rest of the UK follows”. Total bollocks in the 70s. Total bollocks now.

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