Eater.com: Yelp Elite Are Becoming Obsolete - When it comes to wielding real influence, Instagram is taking over — but much like Yelp reviewers, they are also facing major backlash


#1


excerpts:

According to some professionals, focusing on Instagrammers is a much better investment for restaurants. In 2016, NYC restaurant Springbone Kitchen estimated that posts by Instagram influencers were responsible for five percent of its new customers each day, on average. A recent study shows that influencer marketing is the fastest-growing online method of acquiring new customers, beating out organic search (e.g. Googling something), paid search (the ads that show up in said Google results), and email marketing (the reason you’re constantly clicking “unsubscribe” links).

Jenna Ramirez, influencer marketing manager for PR firm Bread + Butter, says she doesn’t typically encourage her clients to host Yelp Elite events as part of their influencer marketing strategy unless the business owner suggests it themselves.


#2

They had a good run!

Hmph. Between that article and watching the Fyre documentary on Netflix last night, I want to crawl in a hole.


#3

A recent study shows that influencer marketing is the fastest-growing online method of acquiring new customers

And humans have the nerve to make fun of lemmings :thinking:


( When they’re they’re not too busy tossing real ones off cliffs to make kiddy movies, that is.:roll_eyes: Though upon further reflection, perhaps there’s an instructional metaphor in there somewhere…:grin:)