They initiate nominations, format the voting and start the thread for the months winner. They answer questions, try to keep things on topic and often provide extra info (links, trivia, etc.) to provide inspiration for those who need it.
Ex: DOTM Souffles - I provided a link for a video of Judith Jones demonstrating a souffle for one. This seemed to open the idea up for several cooks who had thought a souffle would be too much food for their use.
