Daily Beast: 'L.A. Times Food Critic Jonathan Gold on Giving Up Anonymity: ‘I’m Pretty Distinct Looking'


While many Angelenos rely on him for their restaurant recommendations, Gold explains his method for discovering hidden gems in two words: “Shoe leather.” That old-school approach is best exemplified by the year he set out to eat at every restaurant on Pico Boulevard, an ambitious self-imposed challenge that he has called a “reasonable enough alternative to graduate school.”

In City of Gold, we hear from numerous first generation immigrant restaurant owners—including those behind Thai Town’s Jitlada and Little Ethiopia’s Meals by Genet—who owe their wealth and success to a single good review from the critic. After Gold reviewed the Oaxacan restaurant Guelaguetza, co-owner Bricia Lopez-Maytorena recalls, “One day my dad walked in and says, ‘Where did all these white people come from?’”