There seem to be a big hullabaloo ever since Jim Murray has declared “Crown Royal Northern Rye Whiskey” the 2016 whiskey of the year (see http://thewhiskeywash.com/2015/11/20/2016-whisky-of-the-year-goes-to/ )
Bottles are flying off the shelves in Canada and it even had local TV airtime (see: https://www.youtube.com/watch?v=5l3wagx8CGA )
Just wanted to say not everybody agrees with Murray and my favorite whiskey reviewer (a Canadian himself) places Alberta Premium Dark Horse above Crown Royal Rye (see http://jason-scotchreviews.blogspot.ca/2015/11/whisky-review-crown-royal-northern.html)
That being said, if the award pushes more Canadian producers to make Rye I’ll be happy! I love Rye!