A good deal if you can use up 10 lbs of chocolate!! I do quite a lot of baking for students, family and friends so in the long run I can use up the 10 lbs. And it does keep well. I chop / break it into large chunks and keep it in an airtight container in the pantry, never had it bloom or go off. The reason I am willing to buy 10 lbs is that even with a hefty shipping charge it is less than $5 per pound (it is sold elsewhere online in one lb bags for $12.95 a lb - that’s a big difference). I use it for cakes, cookies, dipping, ganache etc etc. If you like the very high cocoa content chocolates, this might not be for you but it is my fav for baking. (ps I bought it from Stover & co online).
Happy Holiday Baking!