Bye Bye, Belcampo. The High-End Meat Company Has Closed Its Doors

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In this case, marketing meets (intended pun) its demise?

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https://civileats.com/2021/11/04/what-the-meat-industry-can-learn-from-the-downfall-of-belcampo/

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https://www.sfchronicle.com/food/article/How-Belcampo-s-sudden-downfall-rippled-through-16614149.php

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