This subject is making me recall how often I disagree with certain conclusions and decisions Marcus reaches on that show. While he IS the one of us with the fortune, I disagree with many of his points after having spent 40+ years in consumer products retailing, manufacturing and marketing with several very successful companies. After watching a show he did about a business 5 minutes from my home, in an industry in which I owned an almost identical shop, I concluded that much of what we see on The Profit is manipulated for TV drama (not a surprise really).
I’m pretty sure that he could produce marketing data to prove that the color ‘black’ is less appealing to consumers in general than other colors. Stuff like that is pretty well known. But a blanket statement “no food should have black in the name” is just drama not gospel. If it were gospel restaurants would be selling “charred salmon” or “burnt salmon” not “blackened salmon”. So… my conclusion is that part of his ‘schtick’ is arrogance but most of it is drama.
When he bought the business near me he completely changed the model of it from a retail operation to a hospitality venue with a retail component. I don’t really know if it is now more profitable but I know that it was probably by far the highest volume retail business of its kind in our area, though the model was low margin/internet so he essentially changed it from a retail shop to a restaurant. That’s fine. Whatever was happening before that had hit a wall.
But, my observation was that much of the ‘drama’ in that episode was manufactured. Crazy stuff that I’d be shocked could ever have happened the way it was depicted. Some scenes that were so obviously faked that it was laughable. Set-ups to make things seem a lot more him being the genius than they could have been in reality. Not really surprising for a reality show, but disappointing if you want to really learn business lessons from it.