My Malaysian colleague brings back bags and bags of ben and Chinta serunding whenever she visits Kuala Lumpur. I am the lucky recipient of a large bag each of serunding daging (beef) and ayam (chicken). I guess these would be called meat flosses in English. They are so delicious with everything, and just yo snack on by itself. I also love the serunding ikan (fish floss).
The rest of their stuff seems to be western style cookies and quiches - haven’t tried those.
I need to buy serunding to bring back when I visit KL later this year.