Barilla’s “Playlist Timer” campaign is a playful way for the food giant to offer a branded experience that provides a utility for homebound consumers while addressing how many consumers like to listen to music while they cook.
Guilty.
Many brands have been creating playlists on Spotify. This one was tied to the sticker on banana bunch.
Burt’s Bees and Burlap & Barrel playlists are two of my favorite rotations while cooking.
A whole new world I’ve been missing!
Very eclectic toe in the pool.
Ooh what a great thread! I’ll have to check these out while cooking tonight!
What an innovative idea Barilla and Publicis came up with two years ago! Pasta timer playlists on Spotify must have been a delightful addition to the cooking experience back then. It’s fascinating how brands like Barilla explore creative ways to engage with their audience, even beyond their core products.
