It’s allegedly hand rolled. That’s the only difference as far as I can tell.
http://rollbutter.com/
It doesn’t say anything about how the cows are raised, whether antibiotics and growth hormone are used, etc. I regularly buy 2 pounds rolls from a nearby dairy that raises it’s cows on pasture. I find it easy to use and get pretty close eyeballing measurements. You can also easily cut it into eighths for use on a butter dish.
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