America's test kitchen - cook's science live tour

so I just got an email about this - anyone going? I didn’t even know it was happening.

Cook’s Science executive editors Dan Souza and Molly Birnbaum use interactive video, music, scent, storytelling, and live experiments to take you on their journey from top bun to bottom bun. Together, you’ll learn how sound changes our perception of lettuce, why the glass ketchup bottle is a cruel joke, how grass can change the flavor of beef fat, and why the most important ingredient in your hamburger bun is actually a vegetable. Bring an open mind; your most pressing food, science, or cooking questions; and a friend. It’s going to be fun (and weird—but in a good way).

Cook’s Science Live at Somerville Theatre

Thursday, October 27, 8pm, Somerville Theatre
55 Davis Square,
Somerville, MA 02144

Buy tickets online ($27)

I suppose this is part of the change at the post-Kimball operation, in an effort to monetize more and more broadly? Although I must say this doesn’t seem like a huge money making operation if that’s what they are targeting by ousting Kimball?