The Amazon Sommelier service, currently available only in Japan, allows Amazon users to leave their phone number on the purchasing page when looking at a bottle of wine.
They then receive a call from a sommelier who can answer questions such about food-pairing and what flavours one can expect from the wine. The sommeliers can also recommend different wines.
Amazon’s sommeliers can also follow-up by email after the conversation, providing the customer with a more comprehensive list of wines that may better fit their needs.
. . .
Amazon has been asked to confirm whether the service will be rolled out to other countries in the future.