Thyme Tea: Why is it so good?

There used to be these advertisements on TV here in the US about the “most interesting man in the world”. Presunto reminds me of those.

My first guess was the variety. Yes, I have “English” and “French” thyme growing in the garden. I tried brewing both those varieties and also dried thyme I purchased from Trader Joe’s. To be fair, the TJ’s thyme was never great quality to being with.