[SF Chinatown] Golden Gate Bakery

Egg custard tart is definitely the most famous pastry from Golden Gate Bakery. I like their mooncakes too. I used to buy them every other week when I was living in Berkeley. I love many products from Golden Gate Bakery. Surprisingly, I don’t hugely like the sachima. I do enjoy the malty flavor, but I simply prefer the softer and tender alternatives.

Nah, $2.25 is not charging too much. If anything, it is too low. If you have a huge wait line and/or selling out all their products, then these prove the good commands more demand than its supply, which means an underpriced situation. Have you heard the Freakonomics session on ticket prices?

"DUBNER: I love that you go right to tickets being underpriced, because I bet a lot of people hearing this think, “Oh man, no, no — events, musical events, concerts, sports events, they’re way overpriced!” But you the economist go straight to underpriced. Can you explain that?

BUDISH: Sure. You caught me being an economist, thank you for that. So artists often want to sell their tickets at a — to an economist — an artificially low price. And what I mean by that is a price at which demand dramatically exceeds supply."

Well, some people like AA Bakery & Cafe egg tarts