Along with Seedlip, there is another brand (at least here in the US) called Lyre’s. I follow them on Instagram, and they have a hell of a lineup.
Non-alcoholic gin, whiskey, light and dark rums, sweet and dry vermouths, tequila, absinthe, amaretto, and probably a dozen others. They go by non-traditional names such as “Cane Spirit” for rum and “Agave Spirit” for tequila.
I honestly find it fascinating and have been curious to see what a non-alcoholic whiskey could possibly taste like. I saw a bottle of “American Malt” at the local liquor store (in the mixers/soda section) for like $35, so not quite curious enough! I do want to cut down on my own alcohol consumption, and as someone that does not drink soda, if I’m not having a cocktail at night, its just a boring bottle of water for me.
Their recipes and marketing are very creative.
But I would agree with @JMF about the use of “spirit”, “liqueur”, and other terminology.
