The problem is they don’t know their target audience well, I believe. They always target at people who don’t have a hint how to cook or too busy to bother, but once those of his fans learn or grow older, you should teach them something else.
Husband couldn’t stand his shows on TV, found him very repetitive and always the same lame jokes.
In France, an equivalent JO is called Cyril Lignac, as a young chef with a few years of experience, he just quitted his job and was spotted by TV chain and did a tv reality on how to open a restaurant (his first restaurant). Like JO, I believe that Lignac comes from a humble background, so he appeals to the general public with simple language and the show was a big hit. Ever since, he is involved in all types of TV, judges of Top Chefs or pastries shows. Like Oliver, he has his restaurants: a few fine dining ones including one with 1 star, a Franco Japanese restaurant and a cocktail bar with Japanese small plates. All his eateries have a different concepts and aim at premium (price and quality). His earlier formation included pastries, so naturally he entered into the domain of sweets, with a chain of pastries, bakeries and chocolate. He always aim at quality but is accessible to all. You can go and buy a cake (even they are expensive 5 - 8 €, but comparatively affordable) or dine in his restaurants or buy his cookbooks. His empire seems to work quite well and hire 500 or more people.
