Hi there! There are research techniques called card sorting and tree testing or treejacking—silly sounding word, I know—that website teams use to help them understand where their intended site visitors would look to find something on their site.
I have not conducted this research myself, though team(s) I have worked on always uncovered surprises as a result of running such research with users. As in: People sometimes look in different places than you thought to find what they are looking for.
If you are curious to know more, you can find a write up about card sorting and tree testing here. Fair warning that this info is long and detailed, so it may be a deeper dive than you want or even need for your purposes!
