Harolds New York Deli

One in Lyndhurst, and then the other in Edison, both using the same logos on their website:

Website for Lyndhurst:

Website for Edison:

http://haroldsfamousdeli.com/

The one in Edison the logos are throbbing, and further includes this warning:

“HAROLD JAFFE, OWNER
OF HAROLD’S NY DELI IN EDISON NEW JERSEY
IS NOT IN ANY WAY AFFILIATED WITH
HAROLD’S DELI IN ANY OTHER LOCATION”

Then there is this:

There has to be a saftig story behind all of this, anybody know what gives?